Screaming Frog offers a free version limited to 500 URLs and a paid version at $259/year per user. Volume discounts are available for multiple licenses, with prices dropping to $225 per license when purchasing 20 or more. Access to the API and the local SEO tools for agencies are sold as separate products. If you’ve spent even a little time around SEO, you’ve probably come across Semrush. And it’s no coincidence—it consistently earns a top spot on nearly every “best SEO tools” roundup. Remember, the perfect tool for SEO agency isn’t just about fancy features.
BONUS TOOL: The AI Google Search Quality Rater
It evaluates site performance, checks for broken links, and analyzes page speed. The insights CWVIQ provides enable me to make data-driven decisions to enhance my site’s technical aspects. While Google is the dominant player in search engines, I always emphasize the importance of considering Bing as well. Bing Webmaster is another excellent free tool that offers features similar to Google Search Console. It provides insights into how my site performs on Bing, along with tools for submitting sitemaps and checking for crawl issues. By using both tools, I ensure that my SEO efforts are comprehensive and cater to a broader audience.
Can free SEO tools deliver the same results as paid tools?
We evaluated what types of users the different tools would be best suited for (new website owners, small and midsized businesses, and large businesses). We checked if they had mobile apps, extensive documentation for learning, and the ability to process large amounts of data. We also looked at their pricing plans and the variety of tools they offered. Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions.
First on our list of SEO management tools is the WebFX SEO Checker. Whenever you’re starting with SEO, you should always do an SEO audit of your website. The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO SEO Anomaly tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
- Most webmasters may feel that social media backlinks are pointless primarily because they are Nofollow links that do not impact SEO.
- Use this tool to find your Google Review listing and generate a shortened link to your page.
- I also like Semrush’s topic insights (available in the Organic Research tool).
- It also displays the links that a search engine would follow (crawl) when it visits the webpage.
What features should I look for in free SEO tools?
It’s important to be aware of how many other sites are linking to your pages and what the quality is of each link. All these links and referring domains contribute to your DA, for better or worse. Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven. Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results.
BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement. You can download a CSV file with the keywords or look at the visual analyzer, a wheel that groups questions into categories like how, why, where, and when. Ahrefs’ comprehensive package starts at $29 a month, but the company also has a suite of free SEO tools for keyword research, checking the difficulty of a keyword, and SERP analysis.
With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice. That’s why we’ve trialed, tested, and categorized the best SEO tools available in 2025. Whether you’re publishing your first blog post or optimizing a 5,000-page website, there are SEO tools here to help.